Making it happen
At Peters-Fox, we believe a great Employer Brand connects purposefully with both your current employees and the talent you want to attract. By aligning your company’s values with the aspirations of your people and potential hires, we help you build a brand that inspires, engages, and resonates. From defining your purpose to crafting cohesive visual and verbal identities, we ensure your messaging fosters trust, drives engagement, and positions you as an employer of choice.
THE JOURNEY TO CRAFTING YOUR EMPLOYER BRAND
Why should someone join your team?
This seemingly simple question often uncovers layers of complexity. Each department brings unique insights that shape your EVP, setting you apart as an exceptional employer. At Peters-Fox, we help you define an authentic proposition that reflects your values and culture.
HOW.
1. RESEARCH & ANALYSIS
Our journey begins with understanding the heart of your organisation. We delve deep to uncover what resonates with your current employees and identify areas for growth. Simultaneously, we explore how your brand is perceived externally, ensuring alignment between internal values and external impressions.
These insights form the foundation of an Employer Brand that is authentic, appealing, and reflective of your unique culture.
2. EVP DEVELOPMENT
Your Employer Value Proposition (EVP) is the cornerstone of your Employer Brand. We work collaboratively to define what makes your organization stand out—both for those who already work with you and for those considering joining.
By incorporating the perspectives of your employees and potential candidates, we create a proposition that is compelling, inclusive, and aligned with your company’s purpose and vision.
3. CREATIVE EXECUTION
With a clear strategy in place, we bring your brand to life through engaging content, striking visuals, and memorable campaigns. Our approach ensures your story is told in a way that connects with current employees, excites future talent, and reinforces your reputation as an employer of choice.
4. LAUNCH BRAND/CAMPAIGN
The launch of your Employer Brand or campaign is an opportunity to make an impact—both internally and externally. We help you communicate your message effectively across the right channels, ensuring it reaches employees, potential candidates, and the wider audience in a way that resonates and inspires.
5. MONITOR
Building an Employer Brand is an evolving process. We continuously track performance, analySe results, and refine your strategy to ensure your brand remains relevant, dynamic, and effective in attracting and retaining the best talent.
Directors
Katrina Fox
Director, Employer Branding Specialist
Katrina is a cornerstone of our agency, embodying a blend of expertise in Employer Branding, Marketing, Communications, and Candidate Experience. Her journey, extending over 25 years, traverses the diverse landscapes of media, agency, and client environments. Renowned for her skill in Employer Branding, Katrina has an impressive track record of developing impactful Employer Value Propositions (EVPs) and innovative Employer Branding concepts.
Her strategic vision has shaped successful multi-channel campaigns for a prestigious roster of clients including IHG, Vodafone, Telefonica, PMI, Shell, NHBC, DE&S, NCR, and Sapient. Katrina's prowess extends to creating attraction campaigns and assets that are not only effective but also efficient, leading to notable cost savings in media planning and the judicious use of media channels. Her influence and insights are pivotal in defining the direction and success of our agency.
Laurie Peters
Creative Director, Branding Visionary.
Laurie Peters stands at the creative helm of our agency as the Co-Owner, Director, and the driving force behind our Creative, Design, and Branding initiatives. With a rich career spanning over 20 years across media, agency, and client spectrums, Laurie's expertise is deeply rooted in digital and branding domains. He is the mastermind behind our innovative Employer Branding (EB) concepts, and the creative force guiding video & animation production, as well as branding events and campaigns.
Laurie's creative vision has shaped projects for a diverse array of clients including The BBC, Vodafone, Telefonica, PMI, Shell, celebrity personalities like Ricky Gervais, NHBC, DE&S, NCR, and Sapient, among others. His unique talent lies in distilling complex messages into engaging and visually compelling digital campaigns, brands, tools, and assets. Laurie's influence and creativity are not just pivotal to our agency's success; they set a benchmark in the industry for how branding and digital creativity can powerfully converge.
Our team is uniquely adaptable, expertly scaling to meet the demands of each project. This flexibility allows us to respond with agility to our clients’ varying budgets and needs, ensuring tailored solutions that are as dynamic as they are effective.
— Peters-Fox -