Making it happen
At Peters-Fox, we're more than just a branding and communications agency; we're your partners in cultivating a strong Employer Brand that truly reflects the essence of your company and its unique culture. With our seasoned team of experts, we stand ready to guide you in shaping and expressing your employer proposition. We're here to assist in articulating your company's values, and in crafting a cohesive visual and verbal identity that resonates with your audience. Count on us to ensure your communications are not just consistent, but also genuinely engaging and reflective of your brand's identity.
THE JOURNEY TO CRAFTING YOUR EMPLOYER BRAND
Why should someone be excited to join your team?
It seems like a straightforward question, but the answer is often layered with complexity. This is because each department and team within your organization brings a unique perspective to the table. It's these diverse insights that shape your Employer Value Proposition (EVP) and illuminate what sets you apart as an exceptional employer.
At Peters-Fox, we're dedicated to helping you uncover an employer proposition that's not only compelling but also authentically represents your organization's values and culture.
HOW.
1. RESEARCH & ANALYSIS
Our journey begins with a deep dive into the heart of your organisation. We start by identifying the core issues – because true solutions emerge from understanding real challenges.
Our approach involves active listening and delving deeper to discover the unique aspects that resonate with your team. It's crucial for us to grasp what your employees cherish and what they feel could improve in their work environment.
These insights become the foundation for defining what your company embodies as an employer and what it genuinely stands for.
2. EVP DEVELOPMENT
In this phase, we delve into the personality of your organisation as an employer. We identify the powerful themes that will form the bedrock of your Employer Value Proposition (EVP). This process is collaborative, ensuring that your EVP authentically reflects the diverse voices and perspectives within your workforce.
It's about crafting a proposition that not only resonates internally but also aligns perfectly with your external brand image.
3. CREATE
Here's where creativity meets strategy. We transition into writing, designing, and constructing compelling content that brings your employer brand to life. It's about creating narratives and visual elements that not only tell your story but also engage and inspire your audience.
4. LAUNCH BRAND/CAMPAIGN
Launching your brand or campaign is more than just a public announcement; it's about making a statement. We strategically communicate your refined employer brand to the world, ensuring that your message is clear, impactful, and reaches the right audience.
5. MONITOR
Our commitment doesn't end with the launch. We continually monitor the impact of your employer brand campaign, making adjustments and fine-tuning strategies as needed. It's about maintaining momentum and ensuring that your brand evolves alongside your company and its people.
Directors
Katrina Fox
Peters-Fox Director.
Katrina is a cornerstone of our agency, embodying a blend of expertise in Employer Branding, Marketing, Communications, and Candidate Experience. Her journey, extending over 20 years, traverses the diverse landscapes of media, agency, and client environments. Renowned for her skill in Employer Branding, Katrina has an impressive track record of developing impactful Employer Value Propositions (EVPs) and innovative Employer Branding concepts.
Her strategic vision has shaped successful multi-channel campaigns for a prestigious roster of clients including IHG, Vodafone, Telefonica, PMI, Shell, NHBC, DE&S, NCR, and Sapient. Katrina's prowess extends to creating attraction campaigns and assets that are not only effective but also efficient, leading to notable cost savings in media planning and the judicious use of media channels. Her influence and insights are pivotal in defining the direction and success of our agency.
Laurie Peters
Peters-Fox Creative Director.
Laurie Peters stands at the creative helm of our agency as the Co-Owner, Director, and the driving force behind our Creative, Design, and Branding initiatives. With a rich career spanning over 20 years across media, agency, and client spectrums, Laurie's expertise is deeply rooted in digital and branding domains. He is the mastermind behind our innovative Employer Branding (EB) concepts, and the creative force guiding video & animation production, as well as branding events and campaigns.
Laurie's creative vision has shaped projects for a diverse array of clients including The BBC, Vodafone, Telefonica, PMI, Shell, celebrity personalities like Ricky Gervais, NHBC, DE&S, NCR, and Sapient, among others. His unique talent lies in distilling complex messages into engaging and visually compelling digital campaigns, brands, tools, and assets. Laurie's influence and creativity are not just pivotal to our agency's success; they set a benchmark in the industry for how branding and digital creativity can powerfully converge.
Our team is uniquely adaptable, expertly scaling to meet the demands of each project. This flexibility allows us to respond with agility to our clients’ varying budgets and needs, ensuring tailored solutions that are as dynamic as they are effective.
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