Our Services

Employer Branding

At Peters-Fox, we specialise in creating employer branding strategies that resonate with your target audience. Our approach ensures that your organisation becomes an employer of choice by highlighting your unique culture, values, and opportunities.

Key Elements Include:

Text reading 'Developing your Employer Value Proposition (EVP)' next to a light bulb icon on a light gray background.
Text saying 'Designing cohesive brand visuals and messaging' next to a speech bubble icon on a light gray background.
Text reads 'Crafting campaigns that attract and engage top talent' next to two stick figure icons and a hand icon inside a browser window outline.
Illustration of a magnifying glass examining a checklist and 3D box, accompanied by text about "Research & Analysis" and understanding an organization through employee and external perspectives.

Our Proven Process:

Graphic with a Venn diagram showing letters E, V, P inside circles. Text: "2 EVP Development - Collaboratively defining what makes your organization unique and compelling."
Icon of a person working on a laptop with text "3 Creative Execution: Translating strategy into impactful visuals, messaging, and campaigns."
Illustration showing hands holding a globe with text: '4 Launch Brand/Campaign - Delivering your message effectively across channels to maximize reach and engagement.'
"Monitor & Optimize" step 5 graphic with text "Continuously refining your strategy based on performance metrics and feedback." Includes abstract data and chart icons on the left.

Our Services

Comprehensive Digital Media Strategies

In a digital-first world, reaching the right talent requires innovative media strategies. Peters-Fox combines creativity with data-driven insights to maximize the impact of your campaigns across platforms.

What We Offer:

Social media campaign design and management with geometric graphic elements.
Illustration of diverse people and text: 'Digital advertising strategies targeting specific talent pools.'
Text "SEO-optimized recruitment content" next to an illustration of a webpage with graphs and a check mark.
Graphic with text "Analytics and reporting to track campaign performance" and an illustration of a globe with orbiting boxes.

Our Services

Interactive Platforms for Employee Engagement

Strong internal engagement drives productivity and retention. Building on our expertise in creating tools like the PMI Career Hub, we design and implement interactive platforms that empower employees and foster alignment with your organisation’s mission and values.

Text reading 'Designing custom employee engagement platforms to enhance communication and career development' next to an illustration of a computer screen with charts and a profile.

Our Services Include:

Text reading 'Developing internal communications strategies to increase engagement' with an icon of a laptop showing a video call with multiple participants on right.
Text reading "Creating interactive career development toolkits and resources" on a dark background with an illustration of a laptop displaying code and graphs in an orange circle.
Graphic with text saying 'Using data analytics to measure platform effectiveness and employee satisfaction' next to an illustration of a laptop with charts.

Our Services

In-House content production

From concept to execution, Peters-Fox delivers high-quality, engaging content designed to elevate your employer brand. By keeping production in-house, we ensure creative consistency and faster delivery.

Our Capabilities Include:

Text on a light gray background with simple line drawings. The text reads: "Video, editing and post production. Podcast production (concept creation, scripting, editing, and publishing)." Accompanied by abstract cube and diamond shapes with a hand icon.
Text stating "Employer brand photography, bespoke graphic design, and custom information graphics" next to an abstract flowchart illustration with geometric shapes and arrows.
Text about animation, illustration, and AI-driven character design and graphics for campaigns and toolkits, with an icon of three stylized figures in a circle.
Text reading "Design and delivery of tailored social media visuals and digital marketing assets." with interconnected circles and icons representing Facebook and LinkedIn.
Person with long dark hair speaking, wearing a dark sweater, with a blurred cityscape in the background and a play button overlay.

Our Services

Insight & Analysis

Every successful campaign begins with understanding. Peters-Fox conducts thorough research to identify trends, pain points, and opportunities within your recruitment and retention strategies.

Illustration with the text "Audience segmentation and insights" next to a circle containing line drawings of diverse people in red and blue outlines on a gray background.

We Provide:

"Competitor analysis and benchmarking" text on left, with a circle on the right containing bar graphs, a line chart, and a cube icon.
Illustration of people and charts with text "Surveys and focus groups to gather employee and candidate perspectives."

Our Services

How We Work

We collaborate closely with your team to ensure every project reflects your brand’s essence. By combining strategic insights, creative execution, and measurable outcomes, we deliver results that exceed expectations.

Get started today →

Discover how Peters-Fox can transform your employer brand. Contact us to schedule a consultation or learn more about our tailored solutions.

Directors

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Katrina is a cornerstone of our agency, embodying a blend of expertise in Employer Branding, Marketing, Communications, and Candidate Experience. Her journey, extending over 25 years, traverses the diverse landscapes of media, agency, and client environments. Renowned for her skill in Employer Branding, Katrina has an impressive track record of developing impactful Employer Value Propositions (EVPs) and innovative Employer Branding concepts.

Her strategic vision has shaped successful multi-channel campaigns for a prestigious roster of clients including IHG, Vodafone, Telefonica, PMI, Shell, NHBC, DE&S, NCR, and Sapient. Katrina's prowess extends to creating attraction campaigns and assets that are not only effective but also efficient, leading to notable cost savings in media planning and the judicious use of media channels. Her influence and insights are pivotal in defining the direction and success of our agency.

Katrina Fox
Director, Employer Branding Specialist

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Laurie Peters
Creative Director, Branding Visionary.

Laurie Peters stands at the creative helm of our agency as the Co-Owner, Director, and the driving force behind our Creative, Design, and Branding initiatives. With a rich career spanning over 20 years across media, agency, and client spectrums, Laurie's expertise is deeply rooted in digital and branding domains. He is the mastermind behind our innovative Employer Branding (EB) concepts, and the creative force guiding video & animation production, as well as branding events and campaigns.

Laurie's creative vision has shaped projects for a diverse array of clients including The BBC, Vodafone, Telefonica, PMI, Shell, celebrity personalities like Ricky Gervais, NHBC, DE&S, NCR, and Sapient, among others. His unique talent lies in distilling complex messages into engaging and visually compelling digital campaigns, brands, tools, and assets.
Laurie's influence and creativity are not just pivotal to our agency's success; they set a benchmark in the industry for how branding and digital creativity can powerfully converge.

Laurie also enjoys making art - take a look at : www.lauriepeters.uk

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Our team is uniquely adaptable, expertly scaling to meet the demands of each project. This flexibility allows us to respond with agility to our clients’ varying budgets and needs, ensuring tailored solutions that are as dynamic as they are effective.

— Peters-Fox -