2018 / 2020
Switzerland, London
Research
Insight analysis
EVP pillar creation
Employer brand creative Development
Concept testing
Recruitment marketing materials
Implementation strategy
Go live plan
PMI: Pioneering the Journey to a Smoke-Free Future
PMI are embarking on an unprecedented transformation, leading the charge towards a smoke-free future. This visionary change is influencing every aspect of their organisation, inviting collaboration and innovation across all teams. By joining PMI, you're not just taking on a role; you're becoming a key player in a historic movement. #MakeHistory
PMI are looking for individuals whose ambition resonates with their mission. If you're prepared to embrace this journey with courage and curiosity, PMI offers a platform where your impact can leave a lasting legacy. Here, your ideas will mingle with those of the brightest minds, shaping a future that's not only smoke-free but also full of possibilities. Be part of this extraordinary chapter in history with PMI, where your career path is as limitless as your vision. #MakeHistory
PMI Careers website
PMI Careers
PMI’s new Employer Brand will help them hire the talent they need to deliver their vision of a smoke-free future.
> Attract the best candidates
> Bridge 'talent skills' gaps
> Retain great talent
> Address the gender and diversity balance
Video & Photography
Natural
Unstaged
Human
Inspiring
Natural light
Relaxed / personal
Insightful
Company culture
Collaboration
“I get to write a better story for the millions of adults who would otherwise continue to smoke around the world. It’s exciting, and it’s the right thing to do”.
— Andrea, Life Sciences, Argentina -
PMI INKOMPASS
The Internship brand was meticulously crafted to align seamlessly with PMI's #MAKEHISTORY employer brand. Our aim was not to simply add more branding elements, but to enrich and complement the powerful #MAKEHISTORY narrative. PMI offers a diverse array of internships globally, each presenting its unique set of opportunities. It was crucial for us to convey a unified message that, despite the variety of roles, there are common, valuable experiences to be gained by joining PMI.
Our creative approach in developing the new brand's concepts and visuals intentionally distanced from PMI's 'Big Tobacco' legacy, spotlighting instead the exciting, smoke-free future that the company is shaping. Choosing an internship at PMI places you at the epicenter of this transformative journey, offering a rare opportunity to be part of a significant, historic shift in the industry.
“I recommend Peters-Fox, as apart from their great creative ideas, they state what they need clearly and the transparency makes working with Peters-Fox easy and effective. The results speak for themselves! .”
— Anna Nurzynska - Employee Experience Specialist -