OGSM


PMI - Switzerland

Copywriting scripts
Storyboards and art direction
Animation / Voice over
Translations x10
Project management

 

OGSM - Unleashing PMI's Vision

PMI is in the midst of a transformative journey with ambitious objectives to achieve in the coming years, all aimed at realising their mission to 'unsmoke the world.'

To drive this transformative agenda forward, PMI is embracing a methodology that has proven successful for leading multinational corporations. This methodology is known as OGSM - Objectives, Goals, Strategy, and Measurement.

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OGSM

Peters-Fox played a pivotal role in assisting PMI by creating a series of concise animations aimed at simplifying the message of OGSM. Our focus was twofold: firstly, to ensure that employees comprehended the meaning behind the letters OGSM, and secondly, to emphasise how OGSM integrates into every aspect of their work, contributing to PMI's overall strategy delivery.

 
 

OGSM Videos - Empowering Employees

Within the realm of OGSM, what exactly is your role? OGSM encapsulates both the 'WHAT' and the 'HOW.' It provides distinct guidance on business objectives while also outlining the essential behaviours necessary to support PMI in accomplishing these objectives.

Our OGSM videos are designed to empower employees with a comprehensive understanding of their role in this dynamic framework.

 
 
 

Illustration & animation

Branding
Translations

Music / Storyboards
Animated characters

Art direction
Script / Voice over

 
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“I think it looks great – simple and engaging”

- Head of Capability Development Leadership Learning and Culture. Mark Penny --